You’re Already Paying for Fiber Mapping—Why Aren’t You Using It?

If you’re using Vision, you already have access to fiber mapping software through your integration.

But if your team isn’t fully leveraging GIS data, you’re not getting the full value from Vision—and your operations are suffering because of it.

Vision seamlessly integrates with third-party GIS tools, providing real-time, location-based network insights that streamline installations, troubleshooting, and expansion. But if your fiber mapping data isn’t fully integrated, every process becomes slower, costlier, and harder to scale.

This post breaks down how underutilizing GIS data in Vision creates inefficiencies across your business—and why fixing it now is one of the easiest ways to cut costs and improve service.

Are You Underutilizing Your Fiber Mapping Software?

Even if you’re using Vision for billing, support, and network operations, your workflows are only as strong as your GIS data.

🚩 Are technicians still relying on manual serviceability checks?
🚩 Does your support team struggle to pinpoint network issues quickly?
🚩 Are sales and marketing teams wasting time on non-serviceable addresses?
🚩 Is your expansion plan based on manual validation instead of real demand data?

If you answered “yes” to any of these, you’re underutilizing your GIS integration—and it’s costing you money.

How GIS Data Scales Success (or Failure)

Let’s compare two service scenarios—2 cities managed by the same broadband provider but in one scenario the provider has GIS data and in the other scenario, the provider has disorganized GIS data.

The provider is serving two cities with very distinct circumstances:

Cableton

Existing aerial coax network undergoing a fiber overbuild (~90% new drops).
Actively marketing service upgrades.

Fiberville

Newly built underground fiber network, only half completed.
Tracking customer interest but hasn’t fully launched marketing yet.

Scenario 1: The Provider Fully Utilizes GIS Data in Vision

By fully integrating fiber mapping software into Vision, the broadband provider gains efficiency that multiplies across both cities. With one centralized team managing two locations, having real-time GIS data doubles the benefits:

Faster, More Reliable Installations—at Scale

Technicians access fiber records inside Vision, reducing truck rolls and install delays in both cities by being able to efficiently map out and group service tasks in the same area.
Automated serviceability checks ensure only fiber-ready addresses receive signups, preventing wasted time and costly mistakes.
With GIS integration, one team supports multiple areas without bottlenecks—every install benefits from better data.

More Effective Sales & Marketing—Boosting Growth in Two Cities

Cableton: Sales teams target only fiber-ready addresses, maximizing conversion rates.
Fiberville: The provider tracks demand and aligns expansion with real market interest, increasing ROI.
Without wasted marketing spend on non-serviceable addresses, budgets go further across both locations.

Lower Support Costs & Faster Troubleshooting—Multiplied Efficiency

Service tickets tie directly to fiber plant records, allowing immediate issue diagnosis across two cities with one support team.
Support reps troubleshoot using live GIS data, reducing reliance on field teams for both locations.
This means fewer truck rolls, lower operational costs, and more satisfied customers everywhere.

Smarter, More Profitable Expansion—Enabling Sustainable Growth

Expansion prioritizes real network data, eliminating unnecessary rework in both cities.
Engineers, sales, and customer support work from one shared source of truth, preventing misalignment between teams.
The provider can scale faster, adding new locations without overburdening operations.

Result: Faster growth, lower costs, and a scalable broadband provider that expands efficiently.

Scenario 2: The Provider Uses Vision—But Not GIS

Without GIS data, every inefficiency is doubled across two cities. Since one team manages both locations, the impact is twice as bad. Support struggles, operations slow down, and costs spiral.

Slower, Costlier Installations—Across Two Locations

Technicians lack fiber drop location visibility, causing delays and wasted truck rolls between both Cableton and Fiberville.
Serviceability checks require manual validation—meaning twice the inefficiency as install teams can repeat mistakes across cities.

Wasted Sales & Marketing Resources—In Both Cities

Cableton: The provider markets to non-serviceable addresses, frustrating potential customers.
Fiberville: The provider lacks visibility into demand trends, leading to slow, misaligned buildouts.
With two locations, wasted marketing dollars are multiplied—slowing revenue growth.

Expensive, Inefficient Support—Doubled Frustration & Costs

Support reps can’t access fiber records in Vision, forcing them to rely on field teams for troubleshooting—twice as often.
More truck rolls are required just to diagnose problems, increasing costs across both cities.
Customers experience longer downtimes and delayed resolutions in multiple locations.

Slower, Riskier Expansion—Scaling Inefficiencies Instead of Success

Expansion planning lacks real network data, making rollouts slower and costlier.
Sales and engineering teams don’t share a unified view of serviceable areas, leading to confusion.
With each new city added, the problem compounds—every inefficiency is multiplied.

Result: Higher costs, slower growth, and a broadband provider that struggles to scale efficiently.

Vision Without GIS is Just Another BSS/OSS

If you’re not leveraging your fiber mapping integration within Vision, you’re missing out on:

❌ Automated serviceability checks – Eliminating wasted truck rolls.
❌ Faster troubleshooting – Reducing support costs and downtime.
❌ Data-driven sales & marketing – Ensuring every campaign targets the right addresses.
❌ Smarter expansion planning – Aligning buildouts with real demand.

And the worst part? You’re already paying for GIS—it’s included in your Vision setup.

You’re Already Paying for This—Start Using It Fully

The good news? You don’t need to buy anything new—just ensure your GIS data is fully integrated into Vision.

Next Steps for Vision Users:

Confirm that your fiber mapping software is integrated into Vision.
Use plant records for automated serviceability checks and installations.
Connect fiber maps to customer support workflows to speed up troubleshooting and reduce truck rolls.
Leverage GIS insights for expansion planning—stop guessing and start scaling strategically.

If you need help integrating your GIS data into Vision, we’re here to assist.